
For General Contractors who are Ready To Scale




You are the one:
❌ Answering all the questions
❌ Making the decisions
❌ Putting fires out
❌ Making sales
❌ Taking calls from confused employees
❌ Facing the heat when things go wrong
Day to day, managing everything has you feeling overwhelmed.
You're not able to take a day off because things would fall apart without you.
It's not because your team is bad. It's because systems don't exist.
The problem is that your business has
no systems so it can't operate without you

The Carpenter's Mentality: "Being the best at construction makes me the best construction business owner."
Your company hasn't been built properly, so it can't operate without you in the middle... yet.
I was there too.
I was in the field every day with all the stress on my shoulders.
Having to catch up on estimates, admin work, etc in the evenings and weekends instead of enjoying time with my family.
Until the shift to being a business owner happens, you'll always be pulled back to the middle.
And without systems, hiring usually makes things worse.
I want to give you the exact systems that will transform your business into a very successful company where you can be the OWNER because of your streamlined systems.
Then you can scale!


These systems took me 20+ years to make.

Each system you create = one thing you never have to do again
Once you understand this...everything will change for you.
After a process is documented, and once it has clearly defined ownership, and accountability is set up...it stops being something you need to worry about.
With an SOP (Standard Operating Procedure), an A-player in the role, and accountability (Weekly Scorecard), you have a real system.
This is exactly what allowed me to go from defeated contractor stuck in the field...
...to scaling my construction company to $50,000,000+ while being able to enjoy vacations, family time, and life.
Just imagine being able to...
✅ Have time to enjoy with your family
✅ Enjoy vacations without stressful calls
✅ Make a solid net profit
✅ Have systems your team actually follows
These took 20+ years to build. You get all of them, fully documented, ready to install.

Marketing

Sales

Estimating

Project Management
The system to flood your business with qualified leads. Not just word of mouth.
An actual repeatable system that brings leads in on autopilot.

• Overview
• Your Ideal Client
• Your Website
• Business Development
• Google Business Profile
• Social Media
• Industry Networking Events
• Testimonial Videos
• Email Marketing
• Paid Ads
• Event Hosting
• Special Outings
• Sponsoring
• Printed Advertising
• Blogs
• Educational Materials
• Bid Rooms
• Influencers
• Podcast
• Cross Promotion
• Appointment Setters
• Press Releases
• TV & Radio
• Referral Program
The system to qualify leads and move them into estimating and then sign new contracts.
If you don't have this, you're just estimating for free and getting ghosted.
• Overview
• Lead Response
• Initial Call
• Site visit
• Preconstruction Services
• Handover To Estimating
• Estimating Phase
• Proposal Presentation
• Contract Review
• Signed Contract
• Handover to PM
• Client Onboarding
• Client Relationship
The system to price for profit without you doing every single takeoff yourself.
Site visit forms, unit cost history, value engineering, handover processes, all of it.
• Overview
• Site Visit
• Ballpark
• Bids
• Takeoff
• Estimate and Proposal
• Value Engineering
• Handover to PM
• Trade Partner Relationships
• Project Cost History
The system to deliver projects on time and on budget. Permitting, buyout, selections, inspections, schedules, change orders, budget tracking, meetings, closeout, warranty…and many more things.
This is where most contractors lose money.
• Overview
• Permitting
• Preconstruction
• Buyout
• Subcontracts
• Schedule
• Selections
• Inspections
• Change Orders
• RFIs
• Submittals
• Invoicing
• Budget
• Site Monitoring
• OAC Meetings
• Project Closeout
• Warranty
That's your superintendents and foremen. They need systems. They need accountability. Daily logs, safety protocols, quality checklists.
If this is chaos, your projects are chaos.
• Overview
• Daily Checklist
• Preconstruction
• Project Checklists
• Toolbox Talks
The admin glue of your company.
Licenses, insurance, project setup, project closeout, invoicing, filing, communication, overall office management.
• Overview
• Office Operations
• Project Setup
• Project Closeout
• Accounts Payable
• Accounts Receivable
• Vendor Management
• Company Meetings
• Licenses and Insurance
• Insurance Audits
• Facilities Administration
• Recurring Checklists
Your financial scoreboard. Your Chart of Accounts. Your reporting cadence.
You need to know where you stand every single week/month. Not just at tax time.
• Bookkeeper Overview
• Chart of Accounts
• Cost Codes
• Job Costing
• Payroll Processing
• Payroll Compliance
• Credit Card Reconciliation
• Bank Account Reconciliation
• Financial Reporting
• Tax Payments
• Annual Closeout
• Recurring Checklists
The BONUS essential system that holds everything together.
An effective HR foundation allows you to properly recruit, interview, quiz, onboard, and retain A-Players to fill all of the roles.
• HR Overview
• Recruiting
• Onboarding
• Offboarding
• Performance Reviews
• Time Off Requests
• Benefits
• Staff Discipline

Field Management

Office Management

Bookkeeping

Human Resources
You're generating $250K+ per year and want to systemize and scale to $10M-$100M
You have a vision to step back, scale your company, or even sell one day
You're ready to install my proven systems quickly and start implementing them
You're willing to buy back time by investing in an experienced coach
You're not a General Contractor (this isn't built for trades)
You’re 100% happy with your current situation and don’t want to level up
You don't want to change how things operate in your business
You're not ready to invest in systems
★★★★★
“My only regret was that I didn’t get in sooner”
Roland - CEO of MT Construction Group $19M annual revenue
★★★★★
"This would have saved me 15 years."
Jules - CEO of Credo Construction - $20M+ Annual Revenue
WHAT'S INCLUDED


We'll solve your problems, give personalized feedback, and teach you to optimize your business for maximum efficiency.

Battle-tested from my 8 figure company:
Written SOPs, Checklists, Scorecards, Quizzes, Forms all ready to use (with minor edits)

Our private Slack community allows you to get insights from our team and connect with other multi 6 to 8+ figure general contractors.

An ever-growing library of real world assets that support your systems and help your company scale faster. Including guides, contracts, templates, and more.

No drip schedule. No waiting. All systems, templates, and resources delivered upfront so you can start systemizing immediately.

Install The Systems
Weekly Coaching Calls
Exclusive Resources
Private Slack Community
Structur Pro Software

Install The Systems
Weekly Coaching Calls
Exclusive Resources
Private Slack Community
Structur Pro Software
Max of 10 applications accepted per month
"If you're on the fence on joining, trust me. It's boosted us six months ahead"
"It has helped me out tremendously so far.
It's worth its weight in gold."
"He's developed the software. He's developed the systems, and it's the best way to go."
"It's been absolutely phenomenal, I couldn't pass it up, I had to jump on it"
"I appreciate everything Jesse has done, I highly recommend this to other general contractors"
"I highly recommend Jesse Lane.
It's it it's a game changer. It really is."
"Copy paste, plug it in, apply to your own [company], and you will save years and a lot of grey hairs."
"It's invaluable. The fact that it's put together for you allows you to implement it immediately."
"After we got help from Jesse, we got to do our processes.. we're at a different level."
"It has been absolutely revolutionary for me."
"Figure out how to get your hands on this."
"It's helped us tremendously, it saved us years"
"We were able to implement quickly with our team, bringing all of our systems into one place online."
"It's an investment of time.. from people who have the experience, who've been there"
"We've identified some holes in our current process.. operationally you guys helped us tighten that up."
Everything lives in your head
↓
You answer the same questions every week
↓
Projects run differently every time
↓
When something breaks, it comes to you
↓
Busy, stressed, & freedom feels far away
Every process is documented
↓
Each role has an A-player
↓
Projects run smooth and consistent
↓
Problems get handled by team & systems
↓
You operate as CEO, not a firefighter

Jesse Lane, Owner of Structur, Inc.
I'm Jesse Lane, owner of Structur Inc and previous owner of a construction company which was acquired by another local GC.
After realizing that systems were the answer to scaling a profitable and highly successful construction company, It's now my mission to help thousands of other general contractors systemize and grow a thriving company while stepping back so they can enjoy life!
Your Roadmap
From the moment you join, we make sure you're set up and moving forward immediately.
You'll receive an automated welcome email with your login credentials, onboarding details, and everything you need to get started immediately.
Log into your Structur account and start accessing all of your systems, templates, SOPs, and resources. You'll also receive a full Google Drive backup of everything, so your materials are always accessible, even if you don't want to use Structur.
Review your new systems and save them into your business all in a few clicks. Every system you put in place moves you closer to a company that runs without you at the center of every decision.
Honestly? This might be the best time to join.
Here's what happens to most contractors: They start out doing great work, get busy, hire their first guy, and suddenly realize they have no idea how to run an actual business. No system for estimating. No process for following up on leads. No way to train new people except "follow me around and figure it out."
So they spend the next five years putting out fires, reinventing the wheel on every project, and wondering why growth feels so painful.
Systems Accelerator gives you the foundation before you need it. You'll build out your estimating process, your client communication templates, your project management workflow—all of it—while you're still small enough to actually implement it.
Then when you're ready to hire, you're not handing someone a shovel and saying "good luck." You're handing them a playbook. They know exactly what to do on day one because you built the system ahead of time.
The contractors who struggle the most aren't the ones who started with nothing. They're the ones who grew faster than their systems could handle. Starting now means you never have to be that guy.
You get the complete system for running a construction business—not theory, not motivation, not "figure it out yourself" frameworks. Actual processes you can implement immediately.
Here's what you're getting:
The Systems Every business function a contractor needs to master, broken down into documented, repeatable processes: Marketing, Sales, Estimating, Project Management, Field Management, Office Management, Bookkeeping, and Human Resources. Over 100+ ready to use process pages.
Weekly Coaching Calls Live sessions where we work through implementation together as a group. Bring your questions, get direct feedback, and watch other general contractors solve the same problems you're facing.
The Community You're not doing this alone. Connect with other contractors who are building real businesses, share what's working, and get support when you hit a wall.
The Resources Contract templates, training documents, additional guides and little documents for every corner of your business. These are the same tools successful contractors rely on every day—and the same ones we use ourselves. Download them and put them to work immediately.
Structur Pro Enterprise level construction management software that puts all of these systems as well as your project management in one place. Manage your leads, estimates, proposals, allowances, bid packages, emails, tasks, schedules, daily logs, budget, submittals, RFIs, files, invoices, expenses, bills, subcontracts, receipts, change orders, timesheets, clients, vendors, and messaging AS WELL AS all of your SOPs organized and accessible from anywhere.
This isn't a course you watch and forget. It's the operating system for your business.
Some contractors implement one system their first week and immediately feel the difference with fewer dropped leads, cleaner estimates, less chaos. Others take a few weeks to work through everything and build the full foundation. This isn't a magic pill. It's a toolbox. The results show up when you use it. What we can tell you is this: the contractors who actually use these systems start seeing changes very fast. You see results when you use the systems.
You don't have much time because you don't have systems. That's the reality for most contractors. You're answering every call, chasing every estimate, putting out every fire, and doing it all yourself because nothing is documented and no one else knows how you do things.
Systems Accelerator is built for busy contractors.
The processes are already written. The templates are already made. You're not creating anything from scratch, you're plugging in what's already been built.
You can keep being the bottleneck, or you can build the very thing that gets you your time back.
No! You'll get everything set up so you have the foundation when you're ready to hire each role. In the meantime, you can utilize the systems yourself if you are the one currently filling the role, but you will have the foundation set so you are ready for scale.
Structur is enterprise-level construction management software built specifically for contractors.
Manage your leads, estimates, proposals, allowances, bid packages, emails, tasks, schedules, daily logs, budget, submittals, RFIs, files, invoices, expenses, bills, subcontracts, receipts, change orders, timesheets, clients, vendors, messaging and more all in one place, organized and accessible from anywhere.
As a Systems Accelerator member, you get full access to the platform (one year for free) so you can actually run the systems you're learning inside software designed to support them.
It's not 100% necessary, but the systems you get inside Systems Accelerator will work best if used inside Structur, but there's nothing stopping you from duct-taping together spreadsheets, apps, and other workarounds. Everything is set up and waiting for you and your team in one place.
You're not obligated at all to switch everything over in terms of your CRM and Project Management etc, but of course we recommend it if you're wanting to simplify your technology stack because Structur gives you the platform to run your entire construction business.
We believe nothing will make your life as simple and easy as Structur will. You'll have every tool you need to grow your construction company and streamline every part of your operations from preconstruction, project management, financial management, and all of your standard operating procedures.
Once you can see Structur is the key to streamlining everything and keeping it all in one place, switching will be an easy decision. But it's not required and you could just only use it to manage your SOPs.
We meet on Google Meet every Thursday at 11am Eastern. You'll get a recurring calendar invite.
Yes! We offer financing and you can see those details on the checkout page after speaking with our team, just choose Affirm or Klarna
All 7 systems. Weekly coaching. All-in-one software.
With instant access from day one.

Get a pulse on everything related to preconstruction

Manage all of your leads in one place until they are signed contracts

Build professional Estimates to send to your clients

Build Proposals to send to Opportunities to get signed contracts to turn into Projects

See where each project is at a glance

Manage all your project financials in the intuitive Budget

Create and manage Expenses and Subcontracts

Build out full Gantt chart style schedules to keep projects on track

Send professional AIA style invoices to your clients

Keep all project related files in one place

Create Change Orders to manage changes to your project

Manage the full submittal process

Create Daily Logs to keep your client informed of all progress

RFIs to get the questions you need answered in a professional way

Capture key lead details right from the first call.
Your all-in-one solution for efficient business management.

RFIs to get the questions you need answered in a professional questions you need answered in a professional way

RFIs to get the questions you need answered in a professional questions you need answered in a professional way

RFIs to get the questions you need answered in a professional questions you need answered in a professional way

RFIs to get the questions you need answered in a professional questions you need answered in a professional way

RFIs to get the questions you need answered in a professional questions you need answered in a professional way

RFIs to get the questions you need answered in a professional questions you need answered in a professional way

RFIs to get the questions you need answered in a professional questions you need answered in a professional way

RFIs to get the questions you need answered in a professional questions you need answered in a professional way

RFIs to get the questions you need answered in a professional questions you need answered in a professional way